ETHAN TAUB
Founder · Executive · Strategic Advisor

Building businesses.
Scaling growth.
Shaping what's next.

Fintech founder and executive connecting product vision, AI commercialization, enterprise partnerships and operational leadership to build ambitious digital businesses.

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Founder seated in an orange armchair with a laptop
$0 → $30M+Revenue built from the ground up as founder
$5B+Consumer credit facilitated
$95MEnterprise contract value
Executive leadership

From vision to execution.

I have spent my career building businesses, developing products, leading enterprise growth and bringing complex technology to market. I combine the perspective of a founder with the discipline of an operator and the commercial instincts of a growth executive.

Leadership & operations

Business strategy, operating priorities, team building and cross-functional execution.

AI & product strategy

Fintech products, digital marketplaces and AI-powered consumer experiences.

Enterprise partnerships

C-suite relationships, complex sales and strategic commercial alliances.

Growth & go-to-market

Customer acquisition, revenue strategy and scalable marketing engines.

Selected experience

Built across the full business lifecycle.

From founding and financing new platforms to driving commercial growth inside established technology businesses.

GOALRY & LOANRY

Founder & CEO

Built consumer fintech businesses across lending, personal finance, AI, subscriptions and digital marketplaces, generating more than $30 million in cumulative revenue.

CONSUMER FINANCE & PAYMENTS COMPANY

General Manager

Advanced consumer finance strategy and partnerships spanning banking, credit, earned wage access, investing, rewards and commerce.

AI CREDIT TECHNOLOGY

Strategic Growth & Commercialization

Advise an international AI lending technology business on U.S. market expansion, enterprise partnerships and go-to-market strategy, helping financial institutions evaluate AI-powered underwriting and credit decisioning through pilot programs.

CREDIT MANAGEMENT TECHNOLOGY

Chief Marketing Officer

Led marketing strategy, customer acquisition and commercialization for an innovative consumer credit management technology company.

MAJOR CONSUMER LENDER

Chief Marketing Officer

Led marketing, customer acquisition, brand strategy and growth initiatives for a major consumer lending business, advancing digital marketing and go-to-market execution.

DATABASE MARKETING COMPANY

Enterprise Sales Leadership

Led complex data, marketing and technology sales to global enterprises, generating approximately $95 million in total contract value.

Work with me

Executive experience.
Flexible engagement.
Measurable impact.

I work with a select number of founders and leadership teams to accelerate commercialization, sharpen go-to-market execution, build partnerships and scale their businesses.

Fractional executive leadership

Hands-on senior leadership across growth, marketing, partnerships and commercialization.

Strategic advisory

Founder and leadership-team guidance on market expansion, AI opportunities and scaling.

Growth strategy sessions

Focused working sessions to identify opportunities, prioritize actions and remove bottlenecks.

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Vision & insights

Where AI, finance and commerce converge.

My work is guided by a belief that digital experiences should be more connected, intuitive and intelligent. From Goalry's Digital Mall to agentic commerce and AI-powered financial experiences, I focus on turning emerging possibilities into useful, scalable products.

Explore my thinking →
Goalry finance platform shown on desktop and mobile with an isometric digital mall of financial stores